Research portfolio · Guillermo M. Wippold, PhD
Research shaped with communities.
My research examines how community-engaged behavioral interventions can promote health and health-related quality of life, with a particular emphasis on men's health.
Across projects, I partner with community members, organizations, and interdisciplinary teams to develop approaches that respond to real priorities and work in everyday settings.
University of South Carolina · Department of Psychology
Intervention research
Featured programs.
Two related programs examine how behavioral health promotion can be developed with communities and delivered through accessible, trusted formats.
Fade to Fitness Program
The Fade to Fitness Program is a community-informed, barbershop-based health promotion program developed to improve health-related quality of life among Black men. It brings participants together around practical conversations and activities focused on physical activity, healthy eating, stress, and emotional well-being.
Community-informed intervention development, participation, acceptability, and health-related quality of life.
Supported by the National Institute on Minority Health and Health Disparities (K23MD016123).
mF2F Program
The mF2F Program adapts the Fade to Fitness Program for digital delivery. Developed with community input, the mF2F Program explores how mobile-accessible resources and supportive messaging can reduce participation barriers and make health promotion more flexible and relevant to participants' lives.
User-centered design, engagement, feasibility, acceptability, and future implementation.
Supported by the National Institute of General Medical Sciences through the BRIGHT COBRE (P20GM156709).
Partnership in practice
Community initiatives.
Our broader work extends beyond individual interventions to build partnerships, connect people to resources, and learn alongside communities.
Clean Cuts and Sharp Minds Collective
The Clean Cuts and Sharp Minds Collective connects barbers and researchers to strengthen community-led approaches to men's health. Barbers bring valuable perspectives as partners in identifying priorities, sharing trusted information, and shaping feasible health promotion efforts.
Sumter Men's Health Fair
The Sumter Men's Health Fair brings health education, services, and resources into an approachable community setting. The initiative also creates opportunities to learn about how local partnerships can make health promotion more accessible.
Across the portfolio
A shared research approach.
The individual projects take different forms, but they share a commitment to translating behavioral science and community expertise into useful, sustainable approaches to health promotion.
Listen
Work with community partners to understand priorities, values, and the contexts shaping health.
Design together
Translate community insights and behavioral science into relevant intervention strategies.
Study and refine
Examine participation, feasibility, acceptability, and early indications of change as appropriate.
Plan for use
Identify opportunities and challenges involved in delivering approaches through everyday community settings.