Guillermo M. Wippold, Ph.D.

Guillermo Wippold, Ph.D.

Fade to Fitness is a barbershop-based health promotion program designed to improve health-related quality of life among Black men by leveraging barbershops as trusted community spaces. The program uses culturally grounded, group-based sessions that blend practical skills and conversation with engaging, activity-based components (e.g., light exercise, walking, resistance bands) to make participation feel relevant and doable. The goal is to support men in strengthening healthy routines and building social connection—while using a delivery format that fits real-world schedules and promotes sustained engagement. This project is funded by the NIMHD (K23MD016123; PI: Wippold).